ClickTrain Search Launches

ClickTrain launched the second product of its platform, ClickTrain Search, the publicly accessible tool that measures and benchmarks agencies on behalf of brands. ClickTrain’s AI is an AdTech optimisation tool that marketing agencies or brands use to improve their Google Ads accounts using account-specific modules. To enhance an agency’s public profile, one must link their Google Ads account to (at least) the basic version of ClickTrain AI.

The AI studies human changes in the account, builds models to clone human behaviour, and then suggests changes to improve capacity and enable more strategic thinking, resulting in higher ROI for agencies and brands alike.

After linking their accounts, agencies can showcase a public listing featuring their niche industries and geographical areas of expertise. This is the “Similar Web” of AdTech.

ClickTrain’s mission addresses an issue their Founder has experienced over the last seven years working in the industry: agencies are willing to accept any brand and don’t play open cards about their strengths and weaknesses. The platform brings much-needed transparency and public showcasing of the best agencies based on their day-to-day efforts.

Andrew Bloch is the founder and current leader of ClickTrain’s team. He has a background in Performance Marketing, having worked with global brands in the US, Europe, and Africa. He has built and scaled a successful performance marketing agency and is now focusing on ClickTrain.

We believe that agencies should be more transparent. We built a performance agency only to realise we needed a scale platform. So we listened to our clients, team, and peers and created a hybrid SaaS marketplace intending to bring new levels of integrity and accountability. – Andrew Bloch

The platform will be able to better match brands with agencies. Further, businesses can use the AI tool to mimic and enhance a PPC agency’s decision-making power and combat rising CPCs (Costs Per Click).

PPC agencies that want to publicly benchmark their efforts and build their reputations can sign up for ClickTrain.